Having spent the greater part of my film career working in film distribution, i can tell you that the filmmakers who actually land the big deals have a movie marketing plan. With a film marketing plan you can now market directly to film audiences at the fraction of traditional hollywood marketing budgets. In this article, youll get a twelveweek movie marketing plan so you can maximize. The plan first markets the film to film festivals, then distributors. Filmmaking contracts should always be customised to suit each production and the legislation of your country area. Us born, and uk bred, richard has worked internationally since 2003, most notably cape town, south africa, and. The film business plan is a stepbystep guide on how to structure your film as a business and projects what your film will cost to develop and operate every film investor wants to see how you are going to spend the money and most of all, what the return on investment will be. We have created a film marketing strategy template to take you step by step through marketing composition, to help you create an effective strategy for your film. Manage every channel and achieve success with a clear social media roadmap. Many film festivals are considered film markets, meaning buyers attend with deep pockets and look to purchase films.
How to write a video marketing plan with template 23 feb. This marketing process includes the development and implementation of a marketing toolkit for each site. With this template, youll learn what are the important factors when presenting your feature film. Besides it being a professional record company business plan template, you will find it packed with tons of ideas. Video store sample marketing plan marketing strategy. The title is your media propertys working title followed by marketing plan. Independent film maker business plan and swot analysis. Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. In other words, these filmmakers dont necessarily need a distribution deal to get their movies seen and selling. Art film theater business plan sample executive summary. Your film will not be seen if it does not leave your hands, so a large part of independent film marketing is to get your film in.
Get in contact and let our friendly team guide your through the process. Before you get to the fun part of all the marketing ideas, you first need to do research and set the stage. Creating a business plan for your film outlet is a meticulous process that requires a fair amount of time to ensure its quality. Preproduction june 18, 2019 june 28, 2016 by jasmin muhlholzer lets be honest, producing films is fun, but its a timeconsuming process as well. C asting an independent film can be a lesson in the old. Some experts believe that a marketing plan doesnt have to follow an exact template or structure. Marketing strategy for independent films circle marketing. Miami beach film society, nonprofit presenter of art films and the miami beach international film festival finds new home and presentation facility in a cultural renewal area. Ultimately, your short film business plan is a communications tool, so make sure it says what you want it to say. Here are nine social media templates to save you a ton of time and effort. You now hold a card that hollywood doesnt have, your own fanbase. Film business plan template free business plan software. Keep in mind that the advantages outweigh the drawbacks and you can always seek professional assistance when you are developing the marketing section of your business plan. Free film production company business plan for raising capital from investors, banks, or grant companies.
This fillintheblanks template includes every section of your business plan, including your executive summary, company analysis, competitive analysis, marketing plan, operations plan and financial plan. Film marketing strategy film marketing budget and predictions. If you are interested in purchasing the completed editable ms word and excel documents. All the research and financial data involved in creating your business plan will be used to provide all the information you need in a pitch deck, film finance plan, prospectus and even in the private placement memorandum ppm if you are using one.
In movie marketing, it is very common for everybody involved in a project to present a gazillion ideas on best marketing practices. How to write a video marketing plan with template posted at 04. The information that is usually included in a film business plan include. Independent choice flicks independent video store business plan executive summary. The plan first markets the film to film festivals, then di. By the end, i hope youll feel ready to jump in with your own marketing plan and not get just this one film to the right audience, but also gain the knowledge to successfully match your work with an audience for many films to come. You embrace modern technology and modern marketing strategies and techniques like websites, social media, search engine optimization, publicity, and advertising. Try this basic marketing strategy for independent film marketing. To begin, the film will be shown at specific film festivals where we will brand no good deed as a hip, independent film in order to generate the initial buzz. How to create a movie marketing plan without going crazy. Analyze the statistics, how many targets can you reach. This project taught me how to slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. From film and tv to games and digital media will help you frame your film, tv program, book, game, digital media, or transmedia projects content and marketing plan. You can reuse this information if the marketing plan is a separate document.
Independent film maker business plan, marketing plan, how to guide, and funding directory. Independent choice flicks video rental specializes in art, foreign, and alternative genre films. Marketing strategy for independent films by louis tanguay may, 20 you have written the script, cast the film, shot the film, edited your film, and put your hardearned money or others trustfullyinvested money into your vision. Broderick helps design and implement customized plans to. The plan will contain all other necessary parts of the presentation like executive summary, status of the film maker, why this is a special film, how this film will be a popular one, marketing plan of the film maker, etc. This project taught me how to create a marketing plan for a film both as a major hollywood film and a student film. In the course entertainment and marketing promotion, each student was assigned to a student film to create a marketing plan for. The film genre is drama, with attributes of addiction, drug and alcohol abuse, sex and violence.
Your marketing and distribution plan must be an ongoing document, reiss says, stating the need to be able to present a cogent marketing. Independent film marketing plan i created this marketing plan for a students thesis film at chapman university. Icfs marketing strategy will be based on generating visibility of icf with its targeted. The process of defining messaging is a significant step in the marketing plan development. Film marketing strategy template for independent filmmakers and. This investment should not be made by anyone who cannot afford the loss of his or her entire investment. Independent filmmakers, the most important rules of marketing are start early. Buy film marketing strategy template for independent filmmakers and film studios by ebook online at lulu.
Dont put down budget numbers that you dont believe even if you think they might impress someone. This messaging and the corresponding marketing plan will drive gracesystem wide marketing communication efforts for the next three years. Film sourcing production documents and templates are not intended to be legal advice and are for educational purposes only. Here is how you can create an agency marketing plan for your new insurance agency. Generally, films cannot be produced without any sort of partnership between any two or more of these various types of film companies. A detailed film budget plan must list down the name of the film, the details about the crew, tasks about the filming schedules, postproduction activities and its costs, and branding and marketing budget plan to ensure that you never overspend. Transmedia marketing marketing plan template amazon s3. Integrated marketing plan for independent filmmakers free download as pdf file. This template from anne zeisers transmedia marketing. But the truth is, the only good marketing idea is the one that works.
How to make a production company business plan free template. Independent video store business plan sample executive. Every part of the template uses questions to guide you through the subject of film marketing. This guide features a complete business plan template with step by step instructions on how to plan and start your new business. Great news if you already did this work for your business plan. Plan your schedule by department through to campaign launch. Short film exhibition, distribution, marketing guide. Next page this sample marketing plan was created with marketing plan pro software. The independent film maker business plan and business development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. By answering them you will slowly build a strategy that, if built well, should greatly. Film investment risks any investment in film production involves a high degree of risk. This business plan is not to be construed as an offering for securities. There are a few things unique about marketing films and tv shows. This free production company business plan template will help you map out a plan for greater success.
How to write a 4part film business plan that gets you funding. The marketing strategy page of the video store sample marketing plan. Creating a marketing plan for your new insurance agency. One key reason filmmakers choose to self distribute as a form of independent film marketing, is that theatrical release status will allow for press to attend the theater. Next the film will team up with a credible distributor in order to achieve a successful platform release. A statement of the purposegoals of the project the purpose of my project is to study how films contributed to the images of married women and observe if these images reflect the ones found on other 50s media. Miami beach film society art film theater business plan executive summary. With your marketing plan template bundle, youll find everything you need to build a great marketing plan. Theres one for every stage of your social marketing journeyfrom planning and creating content, to publishing posts and measuring results. Integrated marketing plan for independent filmmakers brand. This free business plan demonstration purposes only. Start the awareness by creating a press release to all film media publication editors and bloggers. How to create a marketing plan for your school share flipboard email print getty images. In its entirety, this outline covers the four ps of marketing.
With so many factors to consider and different paths to go down, the new guide to short film exhibition, distribution and marketing from the random acts network is a vital resource. The plan first markets the film to film festivals, then distributors, then to the general population. And the only way you know if your strategy is working is when you test it. Richard lackey is a filmmaker, colorist csi, digital cinema technology and workflow specialist with an extensive knowledge and experience of digital motionpicture imaging and post production. All of these templates enable you to keep a track of all the areas that are involved in making the. Fill the templates out, customize them, and execute. How to write a video marketing plan with template soul.
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